The Revenue Architecture Map · interactive
Map your revenue system
Mark what's in place: eleven components, the connections between them, and where your business sits.
Mark what's already in place. What's left is your gap list.
component in placeconnection holdswhere the business sits
Business Architecture Continuum Mark where each offering sits. Where the business sits shapes how every component below is built.
Consulting
Solutions
Products
Direction
Audience & PositionWho you serve, segments that pay, where you win — decided and written down.
Feeds
Value Story & MessagingOne value story — firm, offer, audience — everyone tells it the same way.
Feeds
GTM PlanThe motion, channels and revenue model that fit your position.
Feeds
Foundation
Brand IdentityName, mark, voice — the identity of the firm you're becoming.
Website & Digital PresenceBuilt for how your buyers and referral sources check you out.
Pitchbook & CollateralThe deck, one-pagers and case studies your people actually use.
Revenue StackCRM, marketing automation, your AI layer — connected and calibrated.
Operating RhythmStages, qualification, forecast — and the review cadence that keeps it honest.
Feeds
Growth Engine
Demand ProgramsAwareness, campaigns and nurture that produce conversations.
Selling EnablementPursuit support, discovery tools, the economic case that closes.
Feeds
Client GrowthAccount plans, value reviews, expansion and advocacy.
Feeds
Your gap list
Builds as you mark. It stays in this browser: no email, nothing sent.
Nothing marked yet. Tick what's already in place.
Components not yet in place
Connections not yet holding
Where the business sits
The Revenue Architecture Map · www.revenuearchitecture.com/map/
Every build with the Revenue Architecture Operating System (RAOS) starts from this Map: what's in place, what's connected, and where the business sits. How RAOS works →
Revenue Architects is the team that implements RAOS. Work with the team →